/ Mei Ki Heung Food Holdings Ltd.
Timeline: Since 1979 on original site
Business Type: Traditional festive cakes
Products: Chinese festive cakes, festive food for Dragon Boat Festival, Mid Autumn Festival and the Lunar New Year
Address: G/F, 23E Hing Wah Street, Cheung Sha Wan
The Shum brothers began the Traditional festive cakes business in the late 1970s. They learned their business through engaging into it for almost 30 years. With their experience, they can certainly be called old masters now. In the early days, Cheung Sha Wan was very busy. There were piles of “little houses” along Cheung Wah Street and Tung King Street. Together with the market, hawkers and an industrial area nearby, there was a good flow of people in the area. Business was very good.
Traditional festive food for the Dragon Boat Festival, the Lunar New Year and The Mid Autumn Festival is their main business focus. During those periods, they don’t sell traditional Chinese cakes but instead focusing on the festive products. Mrs. Shum told us that they once launched “Moon Cake Club” in the 1980s. Customers paid an amount of money (tens of dollars) monthly and they could get their moon cakes during Mid Autumn. This way, they price would be lower and people did not have to spend a large amount at once. However, due to various reasons, there is no longer ‘Moon cake club’ nowadays.
In the past, customers would order traditional Chinese cakes when they married their daughters. Nowadays, the custom has been replaced by cakes coupons for convenience. Therefore, traditional Chinese cakes business is not as good as before. In order to meet the need of modern society and their own business target, Mei Ki Heung Food Holdings Ltd. has developed more varieties and styles of cakes. The Shum brothers also launched a number of mini-version traditional Chinese festive cakes for customers to try and choose.
The shop name was printed on the old fashioned cake box